Book marketing connects an available book with its intended readers through agreed positioning, content, and promotional channels. Greenfield's Premium package includes one month of author marketing across social media and a short promotional book trailer. Additional strategy and campaign work can be scoped separately.
Start with who the book is for, why they would care, and where they already look for books or ideas. The author biography, description, cover, and sample should give a consistent impression. A broad list of platforms is less useful than a clear plan for reaching a relevant audience.
Agree what will actually be delivered
A useful marketing proposal names the channels, content formats, approval process, activity period, and reporting. Premium includes one month of author marketing across social media platforms and a short promotional book trailer. Advertising spend and any extra campaign management should be listed separately.
Measure interest without promising outcomes
Reach, visits, enquiries, retailer activity, and sales describe different parts of a campaign. Decide which figures can be measured and which outcomes depend on third parties. Marketing can support visibility and reader interest, but no responsible proposal can promise bestseller status, reviews, rankings, or sales.
Questions authors ask
How long is marketing included in Premium?
Premium includes one month of author marketing across social media platforms. The channels, content, and dates should be confirmed in the proposal.
Does the package include advertising spend?
Media spend is separate unless explicitly included in the written quote. Confirm spending limits before any paid campaign begins.
Can marketing guarantee sales?
No. Visibility, reader response, retail algorithms, and purchase decisions cannot be guaranteed. Agree measurable activity and reporting instead.